Saturday, May 9, 2009
As you age, you reach point where you feel that your life is in the toilet. You reach this point regardless of how happy you are with your life (you may love and desire your wife, love your kids, if you have any, love your job abd colleagues, love where your live, and so on). But let's consider that toilet metaphor. The metaphor brings with it a narrative that breaks down into three crucial moments, before the flush, after the flush, and the brief but most crucial swirl that begins the flush. In the face of impending disasters (loss of job due to budget cuts, global warming, etc) I reassure myself by thinking about the swirl. Even if someone hits flush, there's always the swirl. You can surf it even if your life now stinks and is totally going down the toilet.
The experience of reading or hearing about how other people respond to Blu-ray discs on flat screen TVs has led to say that expereience" is ovr-rated. What you think is your experience is actually eceryone's. You say to the BestBuy salesman, "It has a kind of 3-D effect," as if you were making an acute observation like you might on a painting. But the salesman replies, "Oh yeah, everyone says that," thinking he is affirming what you have said. Only you don't feel affirmed. You are recognized as not you, not even as one of many, but as everyone, and this recognition obliterates the specificity of what you thought was your experience and your articulation of it. Both are mass-prodcued as much as the Blu-ray and its marketing are.