Saturday, May 9, 2009

It's Not you, It Is you

The experience of reading or hearing about how other people respond to Blu-ray discs on flat screen TVs has led to say that expereience" is ovr-rated. What you think is your experience is actually eceryone's. You say to the BestBuy salesman, "It has a kind of 3-D effect," as if you were making an acute observation like you might on a painting. But the salesman replies, "Oh yeah, everyone says that," thinking he is affirming what you have said. Only you don't feel affirmed. You are recognized as not you, not even as one of many, but as everyone, and this recognition obliterates the specificity of what you thought was your experience and your articulation of it. Both are mass-prodcued as much as the Blu-ray and its marketing are.

No comments: