"I hate to end on a question that sounds like a dignified whimper. but modern "rithmattics"--semiotics, linguistics, and technical structuralism--are not the solution. They widen, if anything, the rift between reading and writing. They convert all expression into generative codes needing operators rather than readers."
From a Freudian perspective, however, all readers are operators, their close readings driven by their obsessive compulsiveness. reading is not "semi-automatic," it is always already automatic (the essence of the human is a machine). Avital Ronell maintains in the Telephone Book that readers and writers are always effectively telephone operators, subject to hang ups, obscene phone calls, dropped calls, time lags, belated transmissions, missed calls, and so on.
For a more probing account of writing and reading, I recommend Derrida's Paper Machine and Lacoue-Labarthes on the auto in Tyopgraphies.